Marketing and sales are the two most critical functions of any business, regardless of the product, size, industry, or geography. Over the years, with the pace of change that we have all witnessed, the traditional ways of marketing and selling are not as effective anymore.
The term ‘smarketing’ as a combination of the two words ‘sales’ and ‘marketing, has been in use since the early 2000s.
The word ‘smarketing ’ is to indicate the changed approach to marketing and sales teams.
With a common vision and shared goals, Smarketing is a unified and integrated approach to sales and marketing,
Many large organizations and enterprises, have implemented the smarketing practice very successfully and experienced the various benefits of smarketing in terms of – an increase in acquiring new customers, increasing revenue, and customer retention, building a cohesive and collaborative work culture, and so on.
Over the years, technology, as well as the marketplace, have evolved rapidly, as has consumer behaviour. The lines between sales and marketing are also getting blurred. Micro and small businesses find it very challenging to stay competitive, relevant, and consistent.
Smarketing, therefore, is the way forward for micro and small businesses to thrive in the dynamic marketplace.
In other words, smarketing is an integrated and unified approach to marketing and sales.
Smarketing practice is the integration of marketing, sales, social media, technology, and, most importantly, a smarketing mindset.
In this blog, we delve into the 7 compelling reasons for micro and small businesses to adopt and adapt as the way forward for growth and success.
1. Smarketing helps in better understanding customers’ journey:
The smarketing process helps better understand potential prospects’ pain points, preferences, desires, and expectations.
Smarketing also helps in understanding the prospect’s journey all the way from the discovery stage to becoming a loyal customer and beyond.
2. Smarketing helps in differentiation in a crowded marketplace:
Smarketing enables businesses to create a unique and cohesive brand identity and customer experience that sets them apart from the rest of the players in the marketplace and serves as a differentiator.
3. Smarketing enables marketing and sales alignment in goals, teams, and efforts.
Smarketing fosters this alignment in marketing and sales efforts and collaboration between team members, which produces significantly more quality leads with better sales conversions.
4. Smarketing ensures a smooth transition from marketing to selling.
With the smarketing practice, the transition from marketing to selling is smooth and efficient.
This also helps in delivering quality customer experiences throughout the customer journey.
5. Smarketing fosters nurturing long-term relationships and community building.
Smarketing practice focuses on nurturing long-term relationships with customers, from the point of sale and beyond.
The objective of this community of current customers is to provide exceptional after-sales support and continue to add value.
This way, businesses can create loyal customers who are highly likely to make repeat purchases and generate referrals for your business.
6. Smarketing practice requires data-driven decision-making:
The entire smarketing practice hinges on data-driven decision-making, enabling micro and small businesses to make informed choices backed by insights. Based on the data, businesses can identify trends, track campaign performance, and optimize strategies for better outcomes.
7. Smarketing enables business optimization and performance :
Smarketing practice helps in optimizing efficiencies and performance across every aspect of the business. This leads to better quality leads, and consistency in lead generation, helping increase sales conversions and revenues, overall growth, and more importantly, high customer retention.
There are many more reasons for micro and small businesses to switch to smarketing practices for their small businesses to grow and scale.
Small businesses can tap into the opportunities for growth, efficiency, and innovation and soar to new heights of achievement with the effective implementation of the smarketing practice.
Smarketing, therefore, is the way forward for micro and small businesses to confidently navigate the complexities of the rapidly changing marketplace.
An important point to remember.
Small business owners and solopreneurs can implement the smarketing practice all by themselves.
However, working with a mentor or a coach and following a guided implementation, can make the process of establishing an effective smarketing practice more efficient in relatively much less time.
That way, the consultant could guide you at every stage, through the entire process of setting up systems and procedures and save you a lot of time, money, and effort in figuring things out yourselves.
Hope this helps. For any feedback, comments, or suggestions, please reach me at: firstname.lastname@example.org